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AEP - The Association of Educational Publishers
COSN Advancing K-12 Technology Leadership
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EdTech Design Associates

Annual Survey Report
Shifting Media and Materials Use in K–12 Education

Ed Tech from the Trenches
Media and materials use IS shifting. But how, and compared to what?
Long-needed data are available to inform product development, marketing, and school practice. The Ed Tech from the Trenches report, based on 1600 K–12 participants in two annual surveys, places new and emerging media and materials use in the context of traditional curriculum in the classroom. This grass-roots approach provides powerful points of comparison and perspective on "technologies" in the mix of instructional resources over the next two years.
28 trend highlights
15 major findings
27 charts
including many year-over-year
and position-group comparisons

Ed Tech from the Trenches gives answers to 7 key questions.
Download sampler    Purchase full report

Example:
How does use of supplemental products compare to that of textbooks?
The data give a picture of more blended curriculum with a more diversified mix of resources over the next two years.

  • 10% more survey
    respondents give
    high-use ratings to
    streaming video
    subscriptions than
    to print textbooks.
  •  
  • 2–5% more tech
    coordinators and
    media specialists
    give high-use
    ratings to podcasts
    and wikis than to
    print textbooks.
The full report includes high-use ratings and comparative rankings of print textbooks, digital textbooks and computer courseware along with 20 traditional, new and emerging types of supplemental and reference resources.
Download sampler    Purchase full report

Example:
How effective are current instructional resources for learning 21st century skills?
Traditional materials with 25–43% effectiveness ratings and newer/ emerging resources with slightly higher 34–84% ratings are not adequate.


The full report includes effectiveness ratings for 9 key 21st century skills across 11 types of traditional, new and emerging instructional resources. Responses are broken out by survey participants' position to show differences across teachers, technology coordinators, media specialists and buyers.

Download sampler for a complete look at the report's 7 areas of focus, more charts, and selected highlights.

Purchase full report


Shifting Media and Materials Use in K-12 Education

Interested in custom analyses, charts and findings?
Contact: Sari Follansbee, EdTech Design Associates,
sari@edtechdesign.com, 617-388-6525

Interested in sponsorship opportunities for the 2008 survey?
Contact: Marilyn Schutz, The Big Deal Book
maschutz@bigdealbook.com, 847-991-8066



 
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"At a time when separating perception from reality is crucial, Ed Tech from the Trenches provides publishers with a substantive, accessible and invaluable framework for decision making."

Charlene Gaynor
CEO
Association of Educational Publishers

"Ed Tech from the Trenches: Shifting Media and Materials Use in K-12 Education is an important addition to the ed tech community's body of market knowledge. Through the lens of more than 1600 technology-forward educators in two annual surveys, the report takes a unique grass-roots look at the rapidly changing-often chaotic-embrace of digital media and materials use in context of all resources in today's classrooms."

Karen Billings
Vice President, Education Division
Software & Information Industry Association
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