Jan 16, 2017 2017-01-16
Vans invites high school art students throughout the country to join in the eighth annual Vans Custom Culture art competition aimed at embracing youth creativity and supporting arts education. Teachers can register their students for the 2017 competition at the Vans Custom Culture website. Students will then be provided with four pairs of blank Vans shoes, which they will reimagine to represent four themes of the Vans’ “Off the Wall” lifestyle: action sports, arts, music, and local flavor. Vans employees and an internal judging panel will assist in selecting the top 50 schools to be featured as semifinalists. Those 50 schools will then be posted online for a public vote from April 26 to May 10, 2017, to help determine the top five schools. The top five finalists will be awarded an all-expenses-paid trip to Los Angeles to showcase their designs to a panel of celebrity judges. The overall winner will earn $50,000 and sponsor-related prizes for additional funds toward their school’s arts program. The four schools that are runners-up will each be rewarded $4,000 for their participation.
Plus: This year Vans Custom Culture will introduce a new component to the competition—Customs. Schools will be given the additional challenge of creating a design or pattern to match the theme Technology in Design. Even though it will be part of the overall submission, Customs will be judged and prized separately from the grand prize of $50,000. Vans will award the winning school with $5,000 toward its art program and up to 25 pairs of shoes featuring the newly designed custom print. The winner will be announced on May 5, 2017, on the Vans Customs website.
Deadline: February 10, 2017, at 5 p.m. (PT), for entries